Our concept is based on a circle with a 50 kilometer radius. From within this radius we source all materials for our products, and all processing of materials also takes place within this circle.

Within this circle we have full control of our materials, their origin, how and by who they are processed. This way we can guarantee that the final product meets our requirements in terms of quality and environmental consideration.

The slightly longer story...

Sustainability and environmental responsibility are words often used as signal words in today’s design community. In those contexts, its often about a single material our attribute that is applied to an object to enhance its story and emotional personal CSR (corporate social responsibility) and CSV (creating shared value).
Through this the concept of sustainability is watered down and act damaging for the true sustainable design who takes consideration of every step in the process of sustainable production.

The 2030 Agenda, the sustainable development goals initiated by the UN, stresses that to ensure lasting protection of the planet and its natural resources, it is time to reward sustainable production and consumption. Taking the 2030 Agenda seriously means to reconsider the entire design and production chain, everything from raw materials, processing and transport to working conditions.

Our concept is based on the materials that we have in our local surrounding. Within a 50 kilometer radius we source and process all the material in our products. Only renewable materials are used and great emphasis is placed on experimenting with traditional technologies to achieve new expressions, methods and materials.
Working with this restricted area gives us creative challenges; something to consider, accept or develop. We relate to the work carried out over centuries but put it in a new context based on today’s requirements and conditions. It’s our 50 kilometer radius that provide us with the pallet of materials, which in turn form the prerequisites for our design.

The geographical starting point with its local resources sets the limits of how the product is designed. The process is akin to the furniture art conditions during the 1700-1800’s, which was determinate by the shape of the available material and increasingly sophisticated local craft methods. The site-specific raw material, its properties and available finishes gives a final product that reflects its origins.

With our concept and company we want to show an alternative to today’s furniture production and we hope to contribute to awareness, involvement and questioning.
Our company and business ideology can be seen as a reaction against the industry means to constantly forward trends - that people should strive to purchase new and "have the latest."

We want to offer an alternative that is neither time nor trend-bound.